Mavriq
Mavriq
Mavriq is an on-demand cleaning service designed for customers who need one-off, last-minute help — with no commitment to a recurring schedule. The goal was to make booking a cleaner as fast and intuitive as possible, similar to experiences like Uber or Wag, while supporting real-time tracking, job timing, and immediate billing.
The client needed a complete product launch: branding, a marketing website, and a mobile app for customers, cleaners, and admins. I approached the project holistically, starting with research to see if existing software could support true one-off jobs. When it became clear there wasn’t a good fit, I mapped out the full experience across all user types, drafted early layouts, and collaborated closely with the developer to release a clean, usable MVP quickly.
May 2022 — App design initiated
June 2022 — Marketing website launched (GoDaddy template) while app design was in progress. Branding done at the same time.
August 2022 — MVP design and development completed through close collaboration with the developer, with final mockups refined in parallel
September 2022 — Soft launch and early testing
November 2022 — Full public launch
Research:
The app was built for busy users who needed a cleaner on short notice — often because a regular cleaner canceled or because they didn’t want a standing schedule.
Flow & Structure:
I mapped user journeys in Excel for three distinct roles:
Customer
Cleaner
Admin
Early Layouts
Early layouts were intentionally simple, using basic shapes to validate flow before visual design.
Final Design
To support a fast MVP, we used a pre-designed DSM (Ionic) and focused heavily on usability and clarity rather than custom visuals. The result was a clean, easy-to-use app that launched quickly on both iOS and Android and received strong user feedback.
The launch went extremely well. Marketing around town led to more customer bookings than available cleaners — which became the next business challenge.
Clients consistently commented on how easy the app was to use. While I personally saw opportunities for refinement beyond the MVP, the product succeeded at what mattered most: it worked.
Key takeaways:
A product doesn’t need to be perfect to be successful — it needs to function well
Speed and clarity often matter more than polish in early stages
A small, focused team can outperform a much larger one when roles are clear and friction is low
This project was completed by just three people — the business owner, the developer, and myself — alongside full-time jobs.
It remains one of the most rewarding examples of what can be achieved with trust, skill, and focus
Phone: 862-812-9288
Email: SBHDezigns@gmail.com