I began designing flyers for community events, which soon grew into launching a small local magazine — learning everything from layout to client relations.That experience led to my first professional role with a packaging company, where I created print catalogs and learned to marry precision with aesthetics.

Next, I joined a jewelry company where I managed their eCommerce website and later transitioned to their sister brand to handle product photography, packaging, and online listings. I was the entire “design team,” doing everything from shooting products with a light box to building pages, uploading in bulk on Magento, and creating posters and banner ads. This stage taught me how much I enjoy figuring things out hands-on — learning tools, organizing information intuitively, and understanding how a real production floor and showroom operate.

After remarrying and moving to New York, I joined B&H Photo Video, where I’ve spent the past decade growing from designer to UX lead in the Web Space Marketing department.

I’ve helped streamline workflows, redesign web areas, and develop scalable design systems across hundreds of product and vendor pages. More importantly, I found my niche: bridging creativity and efficiency to make design operations smoother for everyone involved.

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I’m now focused on continuing my UX journey remotely — bringing my passion for organized, efficient design to new challenges while balancing family life and creative pursuits.