Marketing Operations
At B&H, all marketing content is created in-house. A core principle is keeping customers on the B&H website rather than sending them off-site, which helps build trust in both the products and the brand.
My role was to support vendor visibility while enforcing that trust — designing and managing marketing assets in a way that felt helpful to customers, not pushy or disruptive.
When I started, marketing design focused mainly on banners for listing and category pages, working alongside one other designer. Over time, I began exploring more effective and user-friendly ways to surface promoted products using the space already available on the site.
The goal was always the same: integrate marketing naturally into the UX so it flowed with the shopping experience rather than competing with it.
After my original design partner left, I worked solo for a period and pushed for more strategic use of space.
One key initiative was rethinking SEO brand pages after hearing feedback that brand content was hard to find. I proposed turning these pages into more intentional brand destinations within the site.
While not every planned feature made it into the final version, the foundation supported stronger brand visibility and storytelling.
As the team grew to five designers, I helped organize work by focus areas — banners, heroes, landing pages, and event pages — which improved clarity and speed.
I also took ownership of intake and assignment, reviewing requests upfront to ensure designers had what they needed before starting. This prevented delays and allowed the team to focus on execution.
When COVID reduced team size, we adapted by sharing responsibilities more broadly, ensuring continuity despite limited resources.
As the volume of requests increased, I focused on making the work more scalable and efficient.
I built reusable templates for marketing assets, which significantly increased our production capacity while keeping designs consistent and clean.
I also helped shape a structured Jira workflow so requests came in with clearer requirements, reducing back-and-forth once design work started.
Later, I introduced sprint-based planning and ticket filtering so the team could focus on what needed to be delivered immediately — a system that proved especially effective during peak seasons, even when the team was short-staffed.
Marketing UX evolved from simple banners into a more integrated, system-driven part of the site
Designers spent less time chasing information and more time designing
Marketing assets became more consistent and scalable
Vendor trust increased as turnaround and reliability improved
Customer experience remained clean and focused despite growing marketing needs
Landing Page Designs - These are just a few designs that I worked on myself.
Many more were created with our team including the Optic Event, Depth of Field Event, working with over 200 brands.
Banners & Category Heros. These lived all over our website in carefully placed locations. Our Category Heros (also known as billboards) needed to fit a complicated space, and feel part of the page not interrupt.
Phone: 862-812-9288
Email: SBHDezigns@gmail.com