Centralized design library

A single source of truth in Figma for marketing components and templates used across campaigns.

• Reusable modules for common patterns (headlines, pricing/deal layouts, brand blocks, disclaimers, CTAs, etc.)

• Drag-and-drop templates built from existing B&H DSM elements

• Clear naming conventions so designers could find what they needed quickly
  

• Brand and asset organization that kept work easy to browse and reuse
  

Workflow system to support scale

Alongside the design library, I set up structure so the system could actually be used consistently.

• Standard request inputs so designers weren’t chasing missing details mid-ticket

• A consistent way to package final deliverables and link them back to the ticket for tracking

• A reliable structure for review and iteration without breaking the system