KedushaKids
KedushaKids
Building an Educational, Values-Driven Product Brand
KedushaKids is an educational children’s brand focused on creating thoughtfully designed products that enrich daily life rather than compete with screen-based entertainment.
The goal was to build a scalable product ecosystem that combines meaningful content, practical usability, and efficient operations — while remaining accessible to families.
I founded and designed KedushaKids end to end, from brand concept and product design to systems, workflows, and go-to-market strategy.
See the WebsiteThe children’s product space is saturated with entertainment-driven merchandise that prioritizes novelty over long-term value. Parents looking for educational, values-aligned products often face limited options that are either overly didactic or poorly designed.
From a business perspective, launching physical products traditionally requires high upfront inventory, complex logistics, and in-person sales — all of which limit scalability for small founders.
Goals
Create educational products that feel natural, useful, and well-designed
Avoid entertainment-first or disposable products
Build a system that could scale without custom work or in-person selling
Keep production, fulfillment, and operations manageable from home
I started by researching:
Existing children’s educational products and gaps in the market
Parent pain points around clutter, overstimulation, and value
Print-on-demand and low-inventory production models
This led to a clear positioning decision:
KedushaKids products would be educational by design, not by instruction — embedding learning into everyday items like bags, blankets, table covers, and accessories.
Products were designed around:
Familiar daily use (not novelty)
Calm, intentional visuals
Educational content integrated naturally into the design
Rather than offering custom or one-off products, I focused on ready-to-buy collections that could scale and remain consistent across formats.
To support scalability, I built structured systems around:
Product templates and reusable design patterns
Clear SKU and variant logic
Supplier alignment with print-on-demand partners
Defined production and shipping expectations displayed to customers
This allowed the brand to grow without adding operational complexity or manual customization.
The digital experience focused on clearly communicating product purpose and educational value while setting accurate expectations for production and shipping.
By prioritizing transparency over aggressive sales tactics, the design ensured effortless browsing and decision-making for busy parents.
This approach successfully launched a multi-product brand with minimal upfront inventory through a repeatable system for efficient releases.
Ultimately, the project established a foundation for long-term growth that maintains full control over brand voice and quality without increasing operational complexity.
KedushaKids reinforced the importance of designing systems, not just products. By focusing early on structure, repeatability, and clarity, I was able to build a brand that aligned with both user values and operational reality.
This project combines product thinking, UX design, branding, and systems leadership — and continues to evolve as the brand grows.
Phone: 862-812-9288
Email: SBHDezigns@gmail.com