Video Center Revamp
A full redesign of B&H’s Video Center to revamp the design and make it a more engaging, intuitive platform that keeps users exploring — and connects them back to the shopping experience.
See it Live
The original Video Center had:
Outdated design
No search capability
Basic navigation that made it hard to explore content or find relevant videos
Business pain point:
Stakeholders felt the platform didn’t reflect the quality or breadth of B&H’s video content.
As the UX Designer, I led the project end-to-end:
Conducted competitive research
Created and tested mockups
Designed the full experience
Collaborated closely with developers and stakeholders throughout implementation
Research:
I audited other video platforms to identify best practices, gaps, and UX patterns we could learn from.
Design & Testing:
I designed high-fidelity mockups and ran usability tests using the UserTesting platform to validate layout, content, and functionality.
Iteration:
Test insights informed refinements to layout, navigation, and interaction patterns.
Collaboration:
Worked with developers to ensure technical feasibility and smooth implementation. Trained stakeholders on content strategy and system use.
The redesigned Video Center introduced:
A dynamic homepage with featured videos and topic summaries
Filterable categories and tag-based navigation
Social interactions: like, comment, share
A redesigned comment section for better engagement
A right-rail feed with related videos, articles, and products to connect content back to commerce
Bonus: I also redesigned the global navigation for Explora to improve user flow site-wide.
While we didn’t capture detailed metrics at launch, the project was considered a success internally:
Users were more engaged
Stakeholders were excited about the new capabilities and improved user flow
The new design integrated seamlessly with e-commerce touchpoints, increasing content value
Personal takeaways:
I learned the importance of starting with low-fidelity wireframes to avoid rework
More upfront user research would’ve validated ideas earlier and saved design time
Trusting UX instincts, backed by thoughtful inspiration, created real value — but I’ll always look for data next time
Before:
The Design was outdated
The technology was using flash so it had to be redone on the backend as well.
It gave the appearance of not having too much content although we have a tremendous amount of information on the video center.
It was disconnected from our website, it needed to feel more like part of our website.
After:
Added search capability.
Used tags to allow customers to find related content
Added bookmark, like and share interactions to give it a more social feel.
Added related videos on the detail page views
Added refinements to the listing page.
designed icons
designed comments section and interactions
added related videos/articles to the side panel as well as suggested products
Before
Customers get confused with the double menu and press on the wrong link since the names are either similar or identical and they are close together.
After
Moved the search lower with a big “welcome to B&H Explora” to divide the main shopping menu.
Made the categories exposed on the home page so that it is clear to the customers, but they hide on all subsequent pages.
Phone: 862-812-9288
Email: SBHDezigns@gmail.com